Creating your own beauty line has become a good entrepreneur trend in 2021! But selecting the right one is the problem as there are over thousands and thousands of beauty products!
However, starting a lip gloss line has a good amount of interest within the younger generations and it’s easy and simple to start with.
Most people want to know how to make lip gloss with coconut oil. If you are thinking about how to start your own lip gloss line and make money, you are at the right place as this blog is about getting you started towards your success story!
Starting a lip gloss line and making money online is a pretty interesting process for a young and motivated beauty entrepreneur! So here’s how to start your own lip gloss line with easy steps.
Starting A Lip Gloss Line
If you are wondering how to make lip gloss with coconut oil or planning on starting a lip gloss line on your own, the first thing you need is a good understanding and knowledge about lip gloss business!
That is why this blog article will be much interesting as this covers all the information on how to start your own lip gloss line.
Why did you choose starting a lip gloss line and not a lipstick, lip balm or lip tint line?
Maybe you already heard that lip glosses are fast-selling lip products that can be made easier with the correct inputs. Also, lip glosses can be used on bare lip skin, on top of lipstick or as a shimmering effect!
Unlike lipstick or lip tints, lip glosses are made with minimal preservatives that can harm your skin and these can be made with natural ingredients.
I will give you all the necessary details on how to make lip gloss with coconut oil which is a healthy and effective way of starting a lip gloss line.
Lip glosses are also easy to start with if you are planning on your lip makeup products in the future. Knowing how to make lip gloss with coconut oil and how to start your own lip gloss line has many advantages before starting a lip gloss line.
This process will give you enough knowledge about what to look for when starting a lip gloss line on your own. You could use lip gloss with a shimmer effect, with color or with only a natural gloss.
They can also be dermatologically healthy and protect from heat and dehydration on the lips. The ingredients in the lip gloss (the wax and petroleum/oils) act as a waterproof shield that prevents lip dehydration or irritation that can happen in cold or heat weather.
How To Start Your Own Lip Gloss Line: A Complete Guide
Step 1: Create your brand, logo and label
The initial step on how to start your own lip gloss line is to select the following. After you have decided that you will be starting a lip gloss line the first step is to create a business name/brand, a logo and a lip gloss label.
Since currently, we live in a world that is built up online, there are many ways you can get this done easily! Select your lip gloss line names from the lip gloss line name ideas which are mentioned in the next section.
For a unique business name/brand for your lip gloss line, you can choose one of these Business Name Generator sites:
To create a logo for your brand these sites are recommended as they are free:
Or else, you could also hire freelance designers from
After your logo, you will need to get your lip gloss labels. These should be designed to the size of your lip gloss tube. You could use Fiverr or any other local brand label printing services to get this done!
Step 2: Legal Requirements
Since your product is related to the skincare segment, you will need to follow the legal requirements before you proceed further. How to start your own lip gloss line with correct legal requirements is important.
Legal requirements to starting a lip gloss line depending on where you are located and the type of your business. This includes the way you start your business, the ingredients of your lip gloss and so on.
If you are reading from the USA, then the lip gloss quality should fall under FDA guidelines on lip gloss. Hence, all the private label lip glosses should be approved by the relevant government body!
Step 3: Find Your Unique Formula
The next step is to choose your formula for the lip gloss with something unique, attractive and that has the potential to bring you profits.
Starting a lip gloss line comes with responsibility as well. As you will be dealing with direct skincare applications.
Here you can either choose to create the formula yourself (DIY lip gloss) or find a private label manufacturer.
There are many ways to make your DIY lip gloss formula, but the best is with coconut oil. We will be discussing later in this blog on how to make lip gloss with coconut oil.
Your lip gloss line would be much more successful if you use natural ingredients rather than other artificial chemicals. You could also customize them with colors, texture, shimmer/glitter effects or even add natural flower petals to give a unique touch!
The second option is to find a private label manufacturer to starting a lip gloss line. You can choose from your local manufacturers or if you are from the USA – Auroracos, Ladyburd, Frost cosmetics or any other private label manufacturers stated here!
Most lip glosses contain natural oils. Coconut oil plays a major role when acting as the main ingredient for lip glosses. Later in this article, we will be discussing how to make lip gloss with coconut oil.
Step 4: Packaging
Lip glosses come in a tiny tube that contains around 3ml. There are local shops where you can buy these empty tubes wholesale or you can order lip gloss business starter kit from Amazon from $40 upwards.
If you are starting a lip gloss line as a business then you may employ a few members to help with the packing or do it yourself! If not a private manufacturer will get these packing done much easily.
Step 5: Ecommerce Website
Last but not least, you will need an eCommerce website to sell your products. You could get a local shop to sell these but having an eCommerce website is much more effective these days as online businesses grow rapidly.
With a website, you have the chance to attract more customers online. Also, it is the best way to grow as a business in 2021!
To get your website done with user-friendly functions you can use the following platforms.
- Shopify – Start with FREE for 14 days
Step 6: Get Reviews
This is another importance of having a website. This will provide your clients to review your product. These reviews help your leads to get a glance at your product before the purchase. Getting more good reviews means more customers!
Above are the basics on how to start your own lip gloss line easily without any hassle. Acquiring the above-mentioned details will help you to understand about starting a lip gloss line on your own.
Now let’s have a look at how you want your lip gloss line names.
Lip Gloss Line Name Ideas
After you know how to start your own lip gloss line, your next task would be selecting the perfect names from lip gloss line names.
This section will help you to choose your lip gloss line names. We will be also discussing what to consider when selecting lip gloss line names.
Before you select a lip gloss name from lip gloss line names, you need to consider:
- Whether your lip gloss line names have a clear meaning
- Shows a story about your business
- Creative, short and simple
- Unique and not taken by others
- Easy to read, pronounce and memorable
You can choose your lip gloss line name from the following lip gloss line names websites:
Creating lip gloss line names are easy if you like to play with these names. But make sure you use an easy and unique name to add to your lip gloss line names!
Now as we mentioned above let’s see how to make lip gloss with coconut oil.
How To Make Lip Gloss With Coconut Oil
Since many of you are interested in knowing how to make lip gloss with coconut oil, let’s see why coconut oil is important for lip glosses.
Coconut oil acts as a moisturizer. It also helps the lips to become puffy, full and gives a glow. Coconut oil is also used as a healer for chapped and dry lips.
When using coconut oil make sure you use extra virgin unrefined coconut oil in your product! Making your lip gloss with coconut oil has the potential to become a good product in the market!
Let’s see how to make lip gloss with coconut oil with some easy steps.
How to make lip gloss with coconut oil DIY
What you need:
- 2 tablespoons (30 mL) of COCONUT OIL
- 1 tablespoon (15 mL) of cocoa butter
- 3 vitamin E capsules
- Essential oil (optional)
- Lipstick for color (optional)
- Beetroot powder or blush for color (optional)
- Glitter for sparkle (optional)
Making of lip gloss with coconut oil:
- Melt your coconut oil and cocoa butter in the Microwave (30-40 seconds)
- Add 3 vitamin E capsules to the bowl with melted coconut oil and cocoa butter (Vitamin E helps to keep the lips hydrated and protect them from the sun)
- Add other ingredients as necessary. (You can add color, flavors, shimmer, flower petals and many more!)
- Stir the ingredient until it well combined without any lumps
- Transfer the paste into the tube container and let it cool for 20minuts.
Reference: Wikihow
This is how to make lip gloss with coconut oil! If you were worried about not getting all the information you needed to know how to make lip gloss with coconut oil, well that is not sorted!
After you know how to make lip gloss with coconut oil and starting a lip gloss line the next step is to get a lip gloss line business plan!
Lip Gloss Line Business Plan
Creating a lip gloss line business plan is essential when starting a lip gloss line. Only knowing how to start your own lip gloss line is not enough for you to succeed in your lip gloss business.
Your business plan should include the details of what you do with your product and what product you will be selling. A lip gloss line business plan should include:
- What type of lip gloss line will you be selling (business overview)
- How much of it will you be selling
- Is it eco-friendly
- Is it safely manufactured
- How you will be processing your lip gloss line
- Will you be establishing an eCommerce website
- How will you promote your lip gloss line
- Who will be your management team
- Your competitors and what is your KPI (key performance indicator)
- Your vision and mission of launching a lip gloss line
If you know how to fill up the above details for your lip gloss line business plan, then you are all set to promote your lip gloss line!
How To Promote Lip Gloss
There are many ways to answer how to promote lip gloss. But let’s have a look at the easiest and most accurate ways to promote your lip gloss line!
1. Instagram Marketing
Instagram marketing is one of the best ways to promote your lip gloss. You could post videos of your lip gloss making process, run contests, get your customers to review them and even run a promotion campaign.
2. E-commerce store
Get an eCommerce website where your customers can purchase lip glosses online. An online store is much more convenient these days rather than visiting a physical store.
A website helps our customers to communicate with you effectively and this helps to promote your brand without a hassle.
3. YouTube
Get a YouTube channel for your lip gloss brand! YouTube will promote your brand to attract millions of views. You could promote your lip gloss through creative video tutorials, paid YouTube advertisements or even joining with influencers.
4. Affiliate Marketing
Affiliate Marketing is another way to promote lip gloss businesses. You only have to pay a commission to your Affiliates and they will promote your product and make sales for you.
When you receive the order from your affiliates, you only have to deliver to the buyer’s address and pay the commission.
5. Personal Blog
If you are getting an eCommerce website, then it is a great way to promote lip gloss by having a personal blog about your products.
These blogs help search engines such as Google and Bling with SEO content where your product will be promoted.
6. Online Marketplace
Create an account through an online marketplace such as Etsy or Amazon and sell your products. This will promote your lip gloss business and will be able to get lots of clients through online sales!
Lip gloss business is a fast-growing business within the small business community. Learning how to make lip gloss with coconut oil is an added advantage to your lip gloss line.
Starting a lip gloss line should not be hard if you follow these simple steps mentioned above. Hope this article helps you on how to start your own lip gloss line.
To get your lip gloss line promoted online you need a good and user-friendly eCommerce website. Website developers will help you to promote your lip glosses by adding SEO-related content to your website and using Social Media as another marketing platform. Get your website created today!
Author
An Entrepreneur and Digital Marketing Consultant in Sri Lanka. Helping People with Digital Marketing services, building an Online Business and making Passive Income.
