23 Free Marketing Automation Tools For Small Businesses

Are you a business owner and want to outperform your competitors? Then the following marketing automation tools for small businesses are the best way to get your business a success in 2023!

An online business will come up with different terms when it comes to business’s marketing aspects. Here we will take a look at what’s Marketing Automation is!

Marketing Automation is a technology (software) that is used to automate and manage marketing processes along with multifunctional campaigns across multiple channels, automatically! 

Online businesses use Marketing Automation software to support their marketing campaigns to find leads, make sales and communicate to customers. 

Once identified the repetitive marketing tasks, Marketing Automation tools are being used to optimize and leverage other marketing operations to gain profits for the businesses. 

Marketing Automation tools help you to build your brand, boost customer loyalty, increase sales outcomes and as well as assist you with data analysis to identify your customer behaviors, track your customer engagements and deliver a personalized experience to your customers. 

 

Why is Marketing Automation Important For Small Businesses? 

Since there are many benefits marketing automation can provide especially with marketing automation tools for small businesses, it is important to know what these Marketing Automation tools will offer your business as a whole! 

Here’s what you need to know about the benefits marketing automation offers:

• Marketing Automation tools allow you to identify the hottest leads.
• Can target buyers at any stage of the sales cycle.
• Nurture cooler-leads until they are ready to make a purchase.
• Provides you with quality leads to directly impact revenue.
• Get a full understanding of customer behavior and track campaigns.
• Since It helps enable a better understanding of customer behavior which produces an increased conversation rate.
• While receiving accurate reporting and data, Marketing Automation tools also help to test and optimize content.
• Increased productivity.
• Better Task Workflow.
• Help build customer trust.
• Faster Return on Investment.

These benefits will provide your business a success through marketing automation to grow and take the opportunity to expand into the online business world.

 

How does Marketing Automation work?

It seems like a daunting task to understand how these technical terms work. But Marketing Automation is not rocket science and once you know how it works, you can find the best marketing automation tool and get it to work! 

Marketing Automation can be applied to a business in the following different areas: 

Sales Automation (CRM): Getting a sales Marketing Automation tool is highly effective and efficient to close your sales with correct and accurate leads. They help you to track the hottest leads and close the sale sooner!

Email Marketing Automation: If you want to build your email subscribers base and nurture your email subscribers, then using an email Marketing Automation tool is the best way to reach out to your customers. Have a look at one of my email subscription forms below and how I automated it. 

Onsite Marketing Automation: This Marketing Automation tool works directly with your website customers. They let your website visitors, engage and help for better conversion for different objectives, just like my pop-up chat!

Social Media Marketing Automation: Handling social media marketing takes a lot of time but with social media Marketing Automation tools you’ll get the most of what you can track and use worthfully!

The best outcome will depend on which Marketing Automation Tool you will be using to grow your business online. If you are a startup or trying Marketing Automation tools for the first time, here is a list of FREE Marketing Automation tools for small businesses.

 

FREE Marketing Automation Tools For Small Businesses.

Sales Automation (CRM)

 

1. Freshsales

Freshsales is the best CRM with a sales-oriented approach that generates prioritized leads to convert into paying customers. With their personalized engagement and shortened sales cycle, your business will benefit a lot from this Marketing Automation tool. 

Their FREE plan gets your sales teams organized and engage leads fast with built-in chat, email, and phone. Sign Up For FREE!

 

 

 

2. HubSpot

HubSpot has over 128,000+ customers worldwide in 120 countries and offers 940+ marketplace app integrations around the world! 

With over five different Hub software from Marketing Hub, Sales Hub, Service Hub to CMS Hub and Operations Hub, HubSpot helps you to set up their software with a guided hand! 

You could either get started for FREE or even go for a demo ride here! 

 

3. Pipedrive

This sales Marketing Automation helps you to manage leads, track communication and prioritize deals to help your business grow. You can automate your repetitive task including live chat and chatbots while allowing Pipedrive to sync your daily schedules into google calendar and follow-up tasks. 

You can try Pipedrive for FREE for 30 days will full access and no credit card requirements!

 

Email Marketing Automation

4. Systeme IO

 

Systeme.io is the most convenient and easiest way to grow your online business. This tool is an All-In-One-Marketing platform and offers an amazing package just for FREE so your small business can succeed online.

They provide Sales Funnels, Email Marketing, Online Courses, Website Builder, Affiliate Program Management and Marketing Automations just FREE for beginners! 

This is one of my favorite Marketing Automation tools and I am recommending this to all small businesses to try out!

Check out Systeme.IO review here!!

 

5. SendPulse 

SendPulse is another perfect Marketing Automation tool for bulk marketing. It is a cloud base marketing automation software that combines SMS text, email, web push, Viber, and Facebook for you to develop your marketing strategies! 

Their FREE plan offers up to 500 subscribers and up to 15,000 emails with Email Marketing Automation, Email templates & scheduler, 3 addresses, 1 domain, 1 landing page, 100 email verifications per month, statistics and analytics and adding SMS text/push to autoresponders.

 

6. Sender

With Sender, your business can use all their features on marketing automation software for FREE! 

With over  40,000 customers worldwide, Sender offers the best Marketing Automation tool features for small businesses to be recognized and succeed online with the help of their FREE Marketing Automation plan. 

Sender’s FREE-FOREVER plan includes up to 2500 subscribers, up to 15 000 emails/month, email automation features and contains sender branding. Also includes complete email campaign automation, insightful analytics, web push notifications, subscription forms, a library of newsletter templates, a built-in photo editor and contact segmentation. 

 

7. GetResponse

For businesses to start up with a simple marketing automation plan, GetResponse is the best to get started with. 

Their FREE plan includes up to 500 contacts, unlimited newsletters, 1 landing page (create and host 1 landing page with a monthly limit of 1000 visitors),  website Builder (create and host 1 website and access all essential features like galleries, pop-ups, and forms), custom domain and signup forms. 

Also with the GetResponse FREE plan, you can build your website with 5GB bandwidth and offer you a free 30-day trial to test out any of its marketing platform packages!!! 

 

8. Engagebay 

Engagebay is ideal for small businesses that are willing to grow online into a business company in the future. Their FREE plan induces features that help small and medium businesses to benefit from Email Marketing, Autoresponders, Email Broadcasts, Sequences, Lead Grabbers, Landing Pages, CRM, Helpdesk support and live chat. 

It also offers 500 contacts with 1,000 emails per month, landing page creations, Office 365 integration, email templates, scheduling, tracking and deals pipeline.

 

9. Zoho Campaigns 

Zoho campaigns offer FREE email marketing software for businesses to start up with. Their Marketing Automation plans for email campaigns are highly engaging and offer one of the best FREE MA email marketing tools! 

They offer responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers and many more. 

The FREE package includes 6,000 emails per month with a maximum of 2,000 subscribers.

 

10. MailChimp 

Mailchimp was recently named one of the best global software companies of 2021 by G2. If you want automated email marketing campaigns MailChimp offers great plans to start with to bring your business a boost! 

You can choose the marketing platform with the FREE plan to start with and get 2000 contacts including benefits with Marketing CRM, Creative Assistant,  Website Builder, Mailchimp Domain and Forms & Landing Pages. 

MailChimp also offers a FREE plan for website and commerce platform to build your website and launch your store online.

 

11. Sendinblue 

Sendinblue is offering plans for the ideal to small and medium-sized businesses and assisting them to grow and build online! 

Sendinblue offers a FREE plan with unlimited contacts and up to 300 emails per day. They also include a customer journey tracker for the campaign, personalized email campaigns, email templates and an extensive workflow editor along with this FREE plan to start with. 

You can add pay as your option and get other advanced plans while you grow. Their fully flexible and customizable marketing campaign automation and Integration with Google Analytics provide the perfect monitoring of your marketing automation.

 

12. Mailerlite

Mailerlite is the best for email marketing automation. It is one of the popular email MA tools used by small business owners and freelancers. 

Their FREE plan includes 12,000 emails per month, 1000 subscribers, a drag and drop editor, built-in photo editing, advanced segmentation, tagging, RSS campaigns, AB testing, Analytics, integrations, a free website and a huge collection of templates. 

With their FREE plan, they offer 24/7 support with the knowledge base and video tutorials as well. 

 

Onsite Marketing Automation

 

13. Tidio

Tidio is another way you can start your Marketing Automation tool onsite! You can choose a forever-free plan which includes great features such as 100 unique reachable visitors, Unlimited chats, Desktop & mobile apps, Visitors Info, 3rd party apps integration and JavaScript API. 

As a Free planer, you could also benefit from their chatbots and use chatbot templates and build as many chatbots as you want!

 

14. ChatBot

ChatBot is one of the famous Onsite Marketing Automation tools for small businesses. Its smart automated bot directly engaging with website visitors and acting as a virtual assistant 24/7 helps your business to get sales and grow even when you are not online! 

They offer you a FREE trial for 14 days and their starter pack starts with only $42 per month and is perfect for small businesses. It includes 1 active chatbot, 1,000 valid chats/mo, unlimited number of stories, 7-day training history, all integrations, basic reporting and data security.

 

15. ManyChat

ManyChat helps your business to engage with your customers instantly with automated interactive conversations in Instagram direct messages, Facebook messenger and SMS to assist you to grow your brand. 

This bot can help your customers to select a suitable product and make the payment through messenger itself! 

Their FREE plan offers a basic feature to engage up to 1,000 contacts FREE OF CHARGE! 

 

16. QuickReply

A perfect Marketing Automation tool for WhatsApp Marketing! QuickReply offers great deals including broadcasts,  abandoned cart recovery and automated notifications as well as Pre-Trained Bots and One Inbox for Multiple Channels! 

You can start for FREE with unlimited monthly contacts with only a $ 0.0106 WhatsApp messaging fee and features including Live Chat, Broadcasts, API Integration, Zapier Integration, Chatbot, 5 Order Alert Campaigns and many more! 

 

17. FlowXO

FlowXO allows anyone to create code-free online chatbots and it is one of the best feature-rich chatbot platforms for social media Marketing Automation. Flow XO is Free to sign up and Free to use!

You can always upgrade when you need to and ready to grow online! Their FREE plan offers Flow XO for Chat, Flow XO for Workflow, 500 interactions, 2 weeks of logs, 5 bots or active flows and Email support.

If you are deciding to proceed further to a paid plan, their standard plan starts from $19 per month including all features, 5,000 interactions, 15 bots or active flows, 5 Team Members, 3 months of logs, Download all user data, Remove messenger branding and Priority support!

 

18. Chatfuel

Offers the easiest way to build no-code chatbots! You can start Chatfuel for FREE and upgrade to a paying plan when you grow!

With their FREE plan, you get a Full-featured bot, 50 conversations and priority support for the first 30 days!

Their Entrepreneur plan starts with $9.99 per month if you want to try out more of their features! 

 

19. Botup

Botup is a great chatbot software that can be used/signed up with 10 users for FREE! Their FREE plan offers 100 Conversations/Month, Choose Any Two Networks (WhatsApp, Web, Facebook & SMS), Branding – Powered by 500apps and No Credit Card Requirement! 

They have other good features and 37+apps just for $14.99 if you are planning to upgrade your FREE plan and get more fantastic features with Botup!

 

Social Marketing Automation

20. SocialPilot

SocialPilot is also best for social media marketing with an affordable price range! You can also have their 14 days FREE trial before proceeding further and with features including scheduled posts with customization, social media accounts and other basics. 

Their professional plan starts from $30 per month with 10 social media accounts, Customize Post For Each Platform, Content Curation & Discovery, 5 Schedule Posts From RSS Feeds and many more. Also, you can switch your plans at any time and help to set you all up!

 

21. Tailwind

Tailwind is best for Pinterest and Instagram with its scheduling tools. This tool is also helpful as it provides you with Instagram hashtag suggestions and schedules 10 pins in Pinterest in one single click! 

Their FREE plan includes 1 Pinterest Profile, 1 Instagram Profile, 1 Facebook Page, 20 Posts/mo across, Instagram, Pinterest & Facebook, 20 Post Designs/mo, 5 Tailwind Communities, Smart.bio Custom Link, Basic Analytics and 1 user.

 

22. Buffer

Buffer offers the best and simpler social media tools to build your business in social media and to publish your content.

With their FREE plan, you will receive the basic publishing tools with up to 3 social media channels and a landing page builder. You can also have 10 scheduled posts on social channels as well.

 

23. HootSuite

One of the best and easy social media management platforms which allow you to manage and organize all your social media content on one app! You can schedule posts, monitor public channels and manage private messages and many more with this app. 

Their basic/professional plan is only $49 per month and includes 1 user, 10 social accounts, schedule unlimited posts and access messages in one inbox with a 30-day FREE trial.

 

With all the above FREE and best marketing automation tool list, you can choose the perfect marketing automation tools for small businesses depending on the benefits marketing automation has to offer.